Now that fall is almost in full swing and with cooler weather, everything flavored with pumpkin spice, and huddling up near the fireplace becoming reality, it might be time to let your labels find inspiration in the lazy, hazy days of fall, too. Since various seasonal essentials are always in demand during their respective times of year, it can be profitable to emphasize your product’s connection to the current season. The popular M&M’s Christmas commercial featuring talking candies meeting Santa Claus is a classic example of tailoring a product’s marketing to fit with a particular time of year, even when the product itself is not inherently related to the season. This marketing method creates a connection between the two entities in the minds of potential customers, helping to make the product continually relevant and perhaps even an intrinsic part of the season.
An easier and time-efficient way to accomplish this is to update the imagery on your labels for the duration of the fall. Highlighting your product’s relationship with the fall season can help it stand out against its competition when encountered in the marketplace. When the season is over, your labels can quickly return to their original format. You can even adapt again when the leaves begin to turn by altering the colors on your label to mimic the reds, oranges and golds of fall. With digital labels, Rocket Label is able to implement changes to your existing labels and even create new, custom labels efficiently thanks to fast turnaround times. And don’t worry about having to buy more than you need to meet a minimum amount, because Rocket Label offers the option to order in small quantities, making us the perfect choice for your seasonal label needs.